10 Tips for Using SlideShare as a Lead Generation Tool

Written by Eccretive Administrator on . Posted in Blog, Internet Marketing

SlideShare can add a dynamic visual element to your marketing campaign and help you generate more leads! Marketo has put together a great ebook to help you use SlideShare to your advantage. Here is a quick overview of the top ten tips:

    1. Base your topic on a subject you are an expert in. – Make the content relevant to your audience, but always push the boundaries.
    2. Make your title slide your headline. – Make it easy to read and attention grabbing!
    3. Optimize each presentation for SEO. – Presentation’s can be easier to rank than blogs!

  • Integrate your presentations across multiple channels. – Works with blogs, landing pages, & Twitter!
  • Come out of the gates swinging! – Have a good promotion strategy.
  • Take it on the road. – Use the presentation at events and meetings.
  • Repurpose and then repurpose some more! – Turn your whitepapers into visual aids.
  • Check the analytics. – SlideShare has great analytics for the pro customers.
  • Turn the forms option on. – Embed a lead generation from right into the presentation!!
  • Add your presentations to your personal LinkedIn profile.

 

For more information on these tips visit: http://www.marketo.com/ebooks/10-tips-for-using-slideshare-for-lead-generation/ to download the ebook!

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