SlideShare can add a dynamic visual element to your marketing campaign and help you generate more leads! Marketo has put together a great ebook to help you use SlideShare to your advantage. Here is a quick overview of the top ten tips:
- Base your topic on a subject you are an expert in. – Make the content relevant to your audience, but always push the boundaries.
- Make your title slide your headline. – Make it easy to read and attention grabbing!
- Optimize each presentation for SEO. – Presentation’s can be easier to rank than blogs!
- Integrate your presentations across multiple channels. – Works with blogs, landing pages, & Twitter!
- Come out of the gates swinging! – Have a good promotion strategy.
- Take it on the road. – Use the presentation at events and meetings.
- Repurpose and then repurpose some more! – Turn your whitepapers into visual aids.
- Check the analytics. – SlideShare has great analytics for the pro customers.
- Turn the forms option on. – Embed a lead generation from right into the presentation!!
- Add your presentations to your personal LinkedIn profile.
For more information on these tips visit: http://www.marketo.com/ebooks/10-tips-for-using-slideshare-for-lead-generation/ to download the ebook!