Great SEO Tips for 2014!

Written by Eccretive Administrator on . Posted in Internet Marketing, SEO

imagesI came across a very interesting article written by James A. Martin for CIO.com filled with helpful tips, predictions, and trends for SEO in 2014.  SEO is changing  for the better and those who incorporate responsive websites,  engage in social marketing, and use keywords correctly will reap the benefits in the new year.

Penguin 2.1, Now Live, Rewards High Quality Sites!

Written by Eccretive Administrator on . Posted in Internet Marketing, SEM / PPC, SEO

Penguin Penguin, an integral part of Google’s overall search algorithm, looks for websites that are considered spam, but still manage to rank well in search results. It also focuses on sites that have purchased paid links. If your site has been deemed spam by Penguin you will not be able to recover until you have removed the elements that Penguin doesn’t like.  The new Penguin updates will be a part of Hummingbird; Google’s ranking engine.

For more information on Penguin 2.1, or too see how this may affect you, click here.

10 Tips for Using SlideShare as a Lead Generation Tool

Written by Eccretive Administrator on . Posted in Blog, Internet Marketing

SlideShare can add a dynamic visual element to your marketing campaign and help you generate more leads! Marketo has put together a great ebook to help you use SlideShare to your advantage. Here is a quick overview of the top ten tips:

  1. Base your topic on a subject you are an expert in. – Make the content relevant to your audience, but always push the boundaries.
  2. Make your title slide your headline. – Make it easy to read and attention grabbing!
  3. Optimize each presentation for SEO. – Presentation’s can be easier to rank than blogs!

Google May Reform Queries

Written by Eccretive Administrator on . Posted in SEO

In order to give searchers more accurate results Google may reform queries based on co-occurrence in search sessions. By using co-occurring searches performed by other users Google may create a seemingly more intuitive environment that can yield better quality results for you!

Let’s say you are looking for a recipe, so you type in the keywords “worlds best pizza”; your search is going to  result in restaurant reviews and local ads. But, with the new reforms if searchers often go back and search for “best pizza recipe”, that co-occurrence will effect your results as well. This could be a great tool for allowing users to narrow general search topics to more quickly find what they are looking for!


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