I came across a very interesting article written by James A. Martin for CIO.com filled with helpful tips, predictions, and trends for SEO in 2014. SEO is changing for the better and those who incorporate responsive websites, engage in social marketing, and use keywords correctly will reap the benefits in the new year.
Penguin, an integral part of Google’s overall search algorithm, looks for websites that are considered spam, but still manage to rank well in search results. It also focuses on sites that have purchased paid links. If your site has been deemed spam by Penguin you will not be able to recover until you have removed the elements that Penguin doesn’t like. The new Penguin updates will be a part of Hummingbird; Google’s ranking engine.
For more information on Penguin 2.1, or too see how this may affect you, click here.
In order to give searchers more accurate results Google may reform queries based on co-occurrence in search sessions. By using co-occurring searches performed by other users Google may create a seemingly more intuitive environment that can yield better quality results for you!
Let’s say you are looking for a recipe, so you type in the keywords “worlds best pizza”; your search is going to result in restaurant reviews and local ads. But, with the new reforms if searchers often go back and search for “best pizza recipe”, that co-occurrence will effect your results as well. This could be a great tool for allowing users to narrow general search topics to more quickly find what they are looking for!