We are back in the office and ready to kick off the new year! We have added a few new members to the eccretive team, and we are starting several new and exciting projects. Thank you for your business in 2013. It has been a pleasure helping you reach your goals, and we look forward to serving you again in the new year. We wish you a prosperous and wonderful 2014!
A side effect of the mobile revolution, responsive web design has been on the rise since 2010. And as the use of tablets and smart phones continues to climb (an estimated 2 billion mobile devices will be in use globally by 2014) so will the demand for mobile- friendly websites. Businesses that choose to ignore mobile users run the risk of losing traffic and sales.
Mobile optimization tools like; apps and dedicated mobile sites, while they do have some great features, are proving to be less necessary than originally projected for many businesses. More and more websites and designers are turning to responsive and adaptive web design to create sites that can be viewed on any size screen.
A landing page should be based on the wants and needs of your customers. Using searcher personas can aid in developing effective ads and landing pages.
Demographics give you valuable information regarding the ages and income brackets of your target audience and this information can be useful for your campaign. Searcher personas however, are different; personas are based on what drives your customer to make decisions or what may drive them away. These motivators can affect people of any age, income, or ethnicity.
“Responsive Web Design” is a subset of a larger concept which is called “Adaptive Web Design”. When talking about responsive we refer to the layout only (Ethan Marcotte, fluid grids, flexible images & media queries).
“Adaptive design” on the other hand includes much more than just fluid layout. In practice it means the same thing as progressive enhancement, which means in short, that we aim to deliver the best possible experience to the widest possible audience. Also: “Adaptive design” shouldn’t be mixed with “Adaptive layout” which is a completely different thing.
Finally, “Adaptive layout” means a layout done by combining multiple fixed widths. Right now, I feel that Adaptive layout — when done right and when fixed widths are combined with fluid widths — is one form of responsive design and not just an alternative to it. Zeldman shared a bit similar idea in his blog post from 2011.
[This article was written by Viljami Salminen and can be found here.]