Searcher Personas and Advanced Landing Page Techniques

Written by Eccretive Administrator on . Posted in Search Personas Drive Landing Page Optimization, Uncategorized

A landing page should be based on the wants and needs of your customers. Using searcher personas can aid in developing effective ads and landing pages.

Demographics give you valuable information regarding the ages and income brackets of your target audience and this information can be useful for your campaign. Searcher personas however, are different; personas are based on what drives your customer to make decisions or what may drive them away. These motivators can affect people of any age, income, or ethnicity.


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