Before you pay for an AdWords/Pay Per Click (PPC) campaign, important questions to consider are:
- Is this the best approach for what I want to achieve?
- Which keywords are profitable?
- How am I measuring the conversion rate?
You may be paying too much for bad traffic and not enough for good traffic. At Eccretive, we determine the quality of the traffic by how well it converts.
When analyzing your Search Marketing campaigns, we will provide you with keyword analysis and conversion rates that identify low hanging fruit, where you can afford to expand your SEM campaign.
We also take an engineering approach: Assess, Design, Test, Analyze and Improve
Give us a call and learn how to become more effective with your SEM!