A side effect of the mobile revolution, responsive web design has been on the rise since 2010. And as the use of tablets and smart phones continues to climb (an estimated 2 billion mobile devices will be in use globally by 2014) so will the demand for mobile- friendly websites. Businesses that choose to ignore mobile users run the risk of losing traffic and sales.
Mobile optimization tools like; apps and dedicated mobile sites, while they do have some great features, are proving to be less necessary than originally projected for many businesses. More and more websites and designers are turning to responsive and adaptive web design to create sites that can be viewed on any size screen.
The one site, one URL aspect of the philosophy is also very appealing for businesses and helps to keep the website’s visibility up. Users enjoy the uniform experience that comes with viewing the same site on multiple devices.
Retrieved from Business Insider.
To read the original article by Marcelo Ballve click here.